Professional corporate team photo from employer brand photoshoot

We’re Carol and Phil Gaffney, the minds behind Gaffney & Co., a strategic brand positioning and photography company based in Ireland, working internationally.

We partner with corporate teams to align their brand from the inside out. Through strategic workshops, brand-aligned photography, and a process rooted in clarity and purpose, we help organisations attract clients, talent, and partners who truly connect with their vision.

Carol brings a deep background in employer branding, HR, and brand positioning strategy. She guides your brand narrative, tone, and internal alignment, from values and archetypes to brand ambassador behaviours on platforms like LinkedIn.

Phil leads the photography, capturing intentional, story-driven images that reflect your team’s energy and culture. Every photo is aligned with your brand strategy, not just beautiful, but meaningful.

Together, we don’t create content for content’s sake. We help companies build brand equity, communicate clearly, and position themselves as places people want to work with, work for, and belong to.

ABOUT US

“Your brand is the single most important investment you can make in your business.”

— Steve Forbes

Carol Gaffney

Brand Strategist & Creative Director

Carol is the strategic force behind Gaffney & Co., bringing two decades of experience at the intersection of brand strategy, HR, and creative direction.

With a strong foundation in corporate environments, she understands how organisations operate from the inside, from culture and structure to leadership and team dynamics. This gives her a unique lens when it comes to shaping brands that not only look good on the outside, but feel true on the inside.

Today, Carol works with leadership teams, marketing departments, and people professionals to refine how their brand is seen, felt, and understood, both internally and externally. Whether she’s crafting the narrative behind an employer brand photoshoot, leading a brand positioning workshop, or mapping out a leadership team’s online presence, she brings clarity, confidence, and intention to every step.

She’s known for asking the kind of questions that uncover what truly sets a brand apart, and turning those insights into positioning that resonates across every touchpoint.

Her mission? To help organisations become magnetic to the people they’re meant to attract, and unforgettable to the ones they want to keep.

Phil Gaffney

Co-Founder & Lead Photographer

Phil brings a calm, confident presence to every shoot, the kind that puts people instantly at ease and draws out the most genuine, human moments. He reads the room with precision, notices the unspoken, and captures your company’s culture in a way that feels natural, not staged.

From dynamic leadership offsites to intimate 1:1 portraits, Phil adapts seamlessly to different environments while maintaining a strong, cohesive visual identity. His lens captures more than appearance, it reflects the energy, connection, and values at the core of your brand.

With years of experience photographing brands across sectors, Phil approaches every project with both creative depth and strategic intent. Every image is designed to do more than look good, it’s crafted to tell a story, build trust, and elevate how your brand is perceived.

His goal? To create visual assets that embody your culture, energise your people, and attract the talent and partners who truly belong with you.