Our Signature Solutions
Brand Positioning Strategy & Photography for Value-Led Companies
At Gaffney and Co, we specialise in brand positioning for organisations that want clarity, authority, and consistent brand presence. Our work blends strategic direction, behavioural psychology, and high quality visual communication to help companies strengthen how they show up, lead, and attract the right clients and talent.
Everything we offer fits under one clear umbrella. We position your brand from the inside out, and we translate that strategy into aligned communication, behaviour, and visuals. Nothing is generic, everything is tailored, and our approach is designed to elevate how your organisation is perceived at every touchpoint.
Our Services
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Brand Positioning Workshops for Teams
We guide your team through a full day of strategic clarity and alignment. This workshop helps your people understand the brand at a deeper level, speak with confidence, and represent the organisation consistently across communication, behaviour, and leadership interactions.
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Brand Positioning Consulting
We provide strategic guidance to help organisations build stronger positioning, sharper messaging, and clearer alignment between brand, culture, and communication. This consulting is tailored to your current challenges and supports long term brand growth.
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Personal Brand Positioning for Leaders
We help senior leaders strengthen their presence, influence, and communication. Through tailored 1:1 mentoring or group workshops, delivered online or on site, we refine how they show up so their leadership brand reflects their expertise with clarity and authority.
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Employer Brand Photography
We craft story driven visuals that communicate your culture with intention. From real moments to leadership presence, our imagery helps organisations attract and retain the right people by showing the environment, values, and energy behind the brand.
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Corporate Brand Photoshoot
We create high quality, strategically directed brand imagery that reflects the true essence of your organisation. Our approach blends brand positioning, creative direction, and photography to build visuals that strengthen trust and elevate how your company shows up across every touchpoint.
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Team and Leadership Headshots
We photograph leaders and teams in a way that reflects your brand positioning with clarity and professionalism. Our direction ensures everyone looks confident, aligned, and consistent with the visual standards of your organisation.
“Every interaction in any form, is branding.”
― Seth Godin
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![Action shot from brand strategy workshop session]()
Brand Positioning Workshops for Teams
Empower your people to become confident brand ambassadors, online and offline.
Our immersive sessions go beyond theory: we align your team around brand values, clarify the story you tell together, and give individuals the tools to represent the brand authentically in internal comms, client interactions, LinkedIn, and more. -
![Team image reflecting a unified and values-driven culture]()
Employer Brand & Culture Photography
Bring your recruitment brand to life with honest, strategic imagery.
We highlight your team, spirit, and culture in real environments, not staged or stock.The result: visuals that show what it’s like to work with you, tailored to resonate with top talent and support your EVP.
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![A young woman and an older man are looking at a piece of paper together in a pharmacy or medical setting. Employer Branding Photoshoot.]()
Corporate Brand Photoshoots
Powerful visuals for client pitches, investor decks, and market positioning.
We help you tell your brand’s story through compelling imagery that conveys industry expertise, credibility, and personality. Each shoot is crafted to reinforce messaging, appeal to decision-makers, and support growth goals. -
![Portrait of a smiling woman with shoulder-length blonde hair, wearing a white blazer over a black top, with hands crossed. Team Headshot . Employer Branding Photoshoot.]()
Team & Leadership Headshots
Professional portraits that feel cohesive and on-brand.
Whether for your senior team, new hires, or company-wide profiles, we capture headshots that match your visual standards and communicate approachability, confidence, and consistency.
These headshots reflect your brand identity and your people’s personality, all while elevating your professional presence.
